Since opening Fuccillo Kia of Cape Coral in late 2010, the New York state megadealer has become a media sensation in town -- not always beloved, but definitely on consumers' minds and in their ears.
Fuccillo's hulking 6-foot-4-inch, 270-pound frame reaches out of two-page newspaper spreads. He strides powerfully through TV commercials that run day and night, promising to give away cars. He stands on his sales lot in sunglasses with arms raised heavenward, bellowing about "huge!" deals and "huge!" savings. In many of the spots, he is accompanied by a young blonde who is never identified, causing consumers to write in asking the dealership who she is.
Just try to get away from Billy Fuccillo in Florida's Fort Myers-Cape Coral market. He won't let you.
In an era that is tilting toward soft-spoken sales pitches and Internet-based social-media relationship marketing, Fuccillo is blowing it out like a brass band. He is everywhere in Cape Coral, running TV spots that seem to flow back-to-back from station to station. Consumers follow his commercials like a reality TV show, even if they don't want to buy a new car.
His commercials have spawned YouTube parodies, and the dealership sometimes runs its own bloopers on late-night TV. The spots themselves are all over YouTube; a sampler of Fuccillo giving his trademark "huge" is at http://www.youtube.com/watch?v=DXRaboSo70A.
Most Recent Articles
Colposcopy is a procedure that allows a physician to examine a woman's cervix and vagina using a special microscope called a colposcope. It is...
Personal fitness is one of the growing concerns of present times. Fitness is not only about reaching your optimum body weight, but it's about...
The other day my car started making a clunking noise, it had been on the drive for about a year. After further investigation I discovered the coil...
Another recipe thanks to the Good Cooking Club.com See the bootom of the recipe for the link to the site. Sometimes it is nice to cook your own...
Boost Your SEO